Top 5 Reasons To Use Video In Your Business
Calling all small business owners! Have you thought about using video to grow your business, but haven’t taken the leap yet? What are your hesitations?
Too much effort?
You don’t like the way you look on camera?
You don’t want to spend the money?
Whatever your hangups are, I promise, the results are worth it! Today, I will walk you through the top 5 reasons to use video to grow your business.
We are watching more video than ever
People are consuming more videos now than ever before. Video consumption has increased 32% year over year. According to Vimeo, the average person watches 85 minutes of video per day, and that number is likely to increase.
Video is a great sales tool
Linking a video to your online product or website can help increase the likelihood that it will sell. Online sales giants Amazon and eBay report that adding videos to a product description increases the likelihood of a shopper buying an item by up to 35%. And if you don’t sell a product, the same is likely for selling a service. If people can visualize or understand your product better, there is less hesitation to purchase!
People prefer watching videos
Seventy-two percent of people report that they prefer watching video content over reading the same information.
Visual learning leads the pack
Did you know that a majority of the world’s population is classified as visual learners? Not only is video more dynamic, but it engages the audience better than any text or graphic. An example that backs this claim up is the fact that YouTube is the number two search engine, second to Google.
Video helps your audience know, like, and trust you
This examples includes a personal backstory of mine. When I was a TV news reporter at the start of my career, people would approach me all the time as if we were close friends and begin a conversation. More often than not, this person was a complete stranger, but since they saw me every day on their TV, they formed a connection. Now, I know you’re probably not going to be on the TV every night, but the principle stands that the more people see your face and hear your voice, the more they’ll get to know you and trust you. And people want to do business with people that they know, like, and trust.
So what are you waiting for? Call or email me today, and let’s start your video journey!