Does video actually lead to an ROI?
If you’re still on the fence about using video to grow your business, here’s something to think about: 93% of marketers say video marketing has given them a good ROI. That’s not a small sample of success—it’s nearly everyone who’s tried it.
In today’s digital landscape, video isn’t just “nice to have.” It’s one of the most powerful tools for connecting with your audience, driving engagement, and converting views into real business results.
1. Video Builds Brand Awareness (Fast)
You can’t sell to people who don’t know you exist. And nothing builds recognition like video. In fact, 96% of video marketers say video has helped them increase brand awareness.
Think about it: when potential customers see your face, hear your voice, and experience your personality on camera, you instantly become more memorable than a static post or a wall of text. Video humanizes your brand and makes it easier for people to trust you—which is the first step toward doing business with you.
2. Video Drives Leads and Sales
Leads are the lifeblood of any business. And here’s the kicker: 88% of video marketers say video has helped them generate leads.
Whether it’s a testimonial, product demo, or a simple behind-the-scenes video, each piece of video content has the power to move someone closer to a buying decision. Viewers are more likely to remember your message, click your link, and take action—because video engages both the head and the heart.
3. The ROI Speaks for Itself
Let’s circle back to that first stat: 93% of marketers report a positive ROI from video. That means for nearly every business investing in video, it’s paying off—often in more ways than one. Video boosts organic reach on social media, keeps visitors on your website longer, and improves email engagement rates. It’s the kind of content that continues to work for you long after you hit “publish.”
4. You Don’t Need a Hollywood Budget
The best part? You don’t need to spend thousands of dollars to see results. Authentic, well-produced videos that tell your story can be just as effective—if not more—than flashy ad campaigns. The key is strategy: knowing your audience, crafting a message that resonates, and consistently showing up with quality content.
If you’re still relying solely on text or photos to market your business, you’re missing out on the most powerful communication tool available today. Video is not just about looking professional—it’s about connecting with people, building trust, and generating measurable results.